Post by account_disabled on Oct 22, 2023 14:33:39 GMT 8
Social responsibility, commitment to inclusion and effective communication. These are the three pillars that have made BMG an award-winning example of an accessible company . But how did all this happen? In this text, we will tell you a little about how the bank became a service case, and what were the measures that led to this great success in customer relationships. You can read the full story in the Case we prepared!
Changing for the better!
Most care services are not accessible to the deaf Brother cell phone list community. It is very common that the institution's website or SAC services cannot be used by this population. This is because most deaf people in Brazil do not understand Portuguese well , with Libras as their main language. Additionally, many of these services are offered via telephone calls.
With this in mind, BMG decided it was time to change this situation. Now, the bank's website features Hugo, our virtual Libras translator , making the content accessible to deaf people who communicate using Brazilian Sign Language.
Other very interesting measures were the implementation of service via accessible telephone and accessible chat. In addition, online Libras classes were also made available to employees. As a result, BMG showed concern when serving these customers and stood out for the quality of its service.
Recognized success!
Bringing, in addition to concern for inclusion, a very effective communication campaign, the result was great. In around six months, the bank achieved 1 million translations made by Hugo on the website!
And this result was recognized by the market, in addition to making life easier for many people. BMG won the ABT Award in the “Social Responsibility” category, and Best Performance 2018, in the “SAC and Ombudsman” section
As we already said here on the blog, due to the advancement of the digital era, consumers have more and more options . Therefore, they choose brands that share their values. Therefore, strong communication is key when promoting your accessibility project. Understand the details of the BMG campaign and how the Case with Hugo brought them these awards in our complete case.
Changing for the better!
Most care services are not accessible to the deaf Brother cell phone list community. It is very common that the institution's website or SAC services cannot be used by this population. This is because most deaf people in Brazil do not understand Portuguese well , with Libras as their main language. Additionally, many of these services are offered via telephone calls.
With this in mind, BMG decided it was time to change this situation. Now, the bank's website features Hugo, our virtual Libras translator , making the content accessible to deaf people who communicate using Brazilian Sign Language.
Other very interesting measures were the implementation of service via accessible telephone and accessible chat. In addition, online Libras classes were also made available to employees. As a result, BMG showed concern when serving these customers and stood out for the quality of its service.
Recognized success!
Bringing, in addition to concern for inclusion, a very effective communication campaign, the result was great. In around six months, the bank achieved 1 million translations made by Hugo on the website!
And this result was recognized by the market, in addition to making life easier for many people. BMG won the ABT Award in the “Social Responsibility” category, and Best Performance 2018, in the “SAC and Ombudsman” section
As we already said here on the blog, due to the advancement of the digital era, consumers have more and more options . Therefore, they choose brands that share their values. Therefore, strong communication is key when promoting your accessibility project. Understand the details of the BMG campaign and how the Case with Hugo brought them these awards in our complete case.