Post by account_disabled on Oct 22, 2023 14:40:37 GMT 8
At the end of the second semester, companies begin to prepare for the year to come. This is the time to evaluate the results of all the actions taken so far, and establish new goals. It is in your company's planning that strategies are defined, bringing together everything expected for the future of the organization. But in the midst of so many important projects, are you remembering everything?
In Brazil alone, around 17 million people have some type of disability , that is, 8% of our population. A lot of people, right!? These people are professionals and consumers, but end up encountering several barriers to carrying out their activities . Whether in the workplace or in everyday life, they need company spaces to be accessible. With accessibility there is no mistake, they will be able to do everything they need autonomously.
Even today, few companies are looking at this issue , and people cell phone number list with disabilities often feel invisible. With this in mind, we have separated the main reasons why you should not forget to include an accessibility project in your planning . We bet that at the end of reading you will be convinced that this issue is an extremely high priority!
Speak to an even larger audience
The internet has revolutionized the way people access information. Any questions we have, we quickly run to Google. In this context, online communication has become a very important way for companies to connect with their target audiences. What you don't know is that your website could be offline for millions of Brazilians right now .
Yes, this is happening now! And do you know why? Only 1% of Brazilian websites are accessible, that is, with adequate content and structure so that people with disabilities can access them.
Recently, W3C Brasil and Movimento Web para Todos carried out a study with people with disabilities to test the accessibility level of 15 largest e-commerces. Of the participants, 28% were unable to complete their purchases, and of those, 67% were unable to cancel their orders.
Now stop for a moment and think: Have you ever imagined how many people are unable to access your website due to lack of accessibility?
That's why preparing your website and its content to receive them is extremely important. In addition to increasing your traffic, it makes people with disabilities feel welcome. To do this, remember to follow good digital accessibility practices , describing images and providing subtitles for videos, for example.
Thus, in addition to gaining a larger audience, you will always be in your customer's mind, whether on a daily basis or when making a purchase. What, above all, can be a competitive differentiator in relation to competitors who do not carry out this type of action.
In Brazil alone, around 17 million people have some type of disability , that is, 8% of our population. A lot of people, right!? These people are professionals and consumers, but end up encountering several barriers to carrying out their activities . Whether in the workplace or in everyday life, they need company spaces to be accessible. With accessibility there is no mistake, they will be able to do everything they need autonomously.
Even today, few companies are looking at this issue , and people cell phone number list with disabilities often feel invisible. With this in mind, we have separated the main reasons why you should not forget to include an accessibility project in your planning . We bet that at the end of reading you will be convinced that this issue is an extremely high priority!
Speak to an even larger audience
The internet has revolutionized the way people access information. Any questions we have, we quickly run to Google. In this context, online communication has become a very important way for companies to connect with their target audiences. What you don't know is that your website could be offline for millions of Brazilians right now .
Yes, this is happening now! And do you know why? Only 1% of Brazilian websites are accessible, that is, with adequate content and structure so that people with disabilities can access them.
Recently, W3C Brasil and Movimento Web para Todos carried out a study with people with disabilities to test the accessibility level of 15 largest e-commerces. Of the participants, 28% were unable to complete their purchases, and of those, 67% were unable to cancel their orders.
Now stop for a moment and think: Have you ever imagined how many people are unable to access your website due to lack of accessibility?
That's why preparing your website and its content to receive them is extremely important. In addition to increasing your traffic, it makes people with disabilities feel welcome. To do this, remember to follow good digital accessibility practices , describing images and providing subtitles for videos, for example.
Thus, in addition to gaining a larger audience, you will always be in your customer's mind, whether on a daily basis or when making a purchase. What, above all, can be a competitive differentiator in relation to competitors who do not carry out this type of action.