Post by Next, we will discuss some on Oct 23, 2023 16:22:52 GMT 8
The voter is pragmatic. And he always casts his vote for the candidate who, in his view, has the most capacity to solve the problems that afflict him. Therefore, before taking any concrete step in building a candidacy, it is necessary to know in depth how you think, what you want, the dreams, aspirations and fears of each inhabitant eligible to vote in the candidate's electoral home.
Along these lines, one of the most asia phone number list important foundations of a political campaign is a robust research program. However, the technical language of some research institutes can make it difficult to understand what will actually be executed and delivered.
Of the most important points in the process of hiring a quantitative survey .
Choosing the Research Institute
During the electoral period, especially during the municipal election, the demand for electoral research far exceeds the capacity of the main Research Institutes.
This generates two reactions in the market: The first is an increase in prices, especially if the political group does not have a relationship with the research company. The second is the emergence of several “researchers”, who are professionals with some technical knowledge, but often little or no practical experience. These are generally companies that do not have an office, or whose main activity is not public opinion polls.
Therefore, it is necessary that before making prior contact, research be carried out on the internet or with people you know, to ensure the suitability and professionalism of the service provider. Always be wary of values far below the market. It's usually a bad sign.
Conversation with the director
This is an important step to assess whether you are talking to an order taker or professional who really wants to help with the electoral journey.
Observe whether the director of the Institute seeks to understand the political and electoral situation in which you find yourself. Unless you are in the final stretch of the campaign, avoid surveys that only assess voting intentions, knowledge and rejection as much as possible. In the pre-election phase, it is important that the questionnaire addresses as many questions as possible. This way it is possible to support the construction of the speech and the campaign strategy based on concrete data.
Give preference to questionnaires that include assessments of priority areas, such as health and safety, which measure the coverage of communication vehicles, importance of support, etc.
Margin of error and confidence interval
Margin of error and confidence interval are two very common technical terms when it comes to electoral research.
Of the two, the best-known metric is the margin of error, which is nothing more than the range of variation in survey results. Any value within the margin of error is statistically possible. It is in this scenario that a technical tie occurs between two or more candidates.
The second parameter is the confidence interval. The most common value for the confidence interval for electoral surveys is 95%. Its meaning is closely linked to the research's margin of error.
A survey with a 5% margin of error and a 95% confidence interval is interpreted as follows: For every 100 surveys carried out following the same sampling plan, the results of 95 of them will be within the margin of error of 5 percentage points.
Important points to ensure the quality of work
During the negotiation process, investigate how interviews are collected. Ask about the application team (are they professionals? do they live in the city? do they have political affiliations? etc.).
Take the opportunity to investigate how the sampling plan and application quotas will be created. Which ones will be used (Gender? Age? Education? Region?), what is the origin of the data (TSE?, IBGE?, city hall?).
Pay attention to how the interviews will be divided geographically. Is the data recent? If IBGE census sectors are used, it is worth checking whether any large neighborhoods or housing complexes have emerged in recent years (especially Minha Casa Minha Vida).
Finally, investigate how quality control of interviews is carried out. Will the forms be on paper or electronic (tablets)? If they are paper, it will be necessary to collect personal information such as name, phone or address. If they are electronic, it will be possible to silently record interviews and collect geographic coordinates.
Along these lines, one of the most asia phone number list important foundations of a political campaign is a robust research program. However, the technical language of some research institutes can make it difficult to understand what will actually be executed and delivered.
Of the most important points in the process of hiring a quantitative survey .
Choosing the Research Institute
During the electoral period, especially during the municipal election, the demand for electoral research far exceeds the capacity of the main Research Institutes.
This generates two reactions in the market: The first is an increase in prices, especially if the political group does not have a relationship with the research company. The second is the emergence of several “researchers”, who are professionals with some technical knowledge, but often little or no practical experience. These are generally companies that do not have an office, or whose main activity is not public opinion polls.
Therefore, it is necessary that before making prior contact, research be carried out on the internet or with people you know, to ensure the suitability and professionalism of the service provider. Always be wary of values far below the market. It's usually a bad sign.
Conversation with the director
This is an important step to assess whether you are talking to an order taker or professional who really wants to help with the electoral journey.
Observe whether the director of the Institute seeks to understand the political and electoral situation in which you find yourself. Unless you are in the final stretch of the campaign, avoid surveys that only assess voting intentions, knowledge and rejection as much as possible. In the pre-election phase, it is important that the questionnaire addresses as many questions as possible. This way it is possible to support the construction of the speech and the campaign strategy based on concrete data.
Give preference to questionnaires that include assessments of priority areas, such as health and safety, which measure the coverage of communication vehicles, importance of support, etc.
Margin of error and confidence interval
Margin of error and confidence interval are two very common technical terms when it comes to electoral research.
Of the two, the best-known metric is the margin of error, which is nothing more than the range of variation in survey results. Any value within the margin of error is statistically possible. It is in this scenario that a technical tie occurs between two or more candidates.
The second parameter is the confidence interval. The most common value for the confidence interval for electoral surveys is 95%. Its meaning is closely linked to the research's margin of error.
A survey with a 5% margin of error and a 95% confidence interval is interpreted as follows: For every 100 surveys carried out following the same sampling plan, the results of 95 of them will be within the margin of error of 5 percentage points.
Important points to ensure the quality of work
During the negotiation process, investigate how interviews are collected. Ask about the application team (are they professionals? do they live in the city? do they have political affiliations? etc.).
Take the opportunity to investigate how the sampling plan and application quotas will be created. Which ones will be used (Gender? Age? Education? Region?), what is the origin of the data (TSE?, IBGE?, city hall?).
Pay attention to how the interviews will be divided geographically. Is the data recent? If IBGE census sectors are used, it is worth checking whether any large neighborhoods or housing complexes have emerged in recent years (especially Minha Casa Minha Vida).
Finally, investigate how quality control of interviews is carried out. Will the forms be on paper or electronic (tablets)? If they are paper, it will be necessary to collect personal information such as name, phone or address. If they are electronic, it will be possible to silently record interviews and collect geographic coordinates.