Post by account_disabled on Oct 30, 2023 11:38:00 GMT 8
However, once you gain customer trust, you can build a dedicated network of loyal return visitors, many of whom can act as great advocates for your company and thus serve as spokespersons. Lead nurturing is therefore a process that helps you build effective relationships with your potential customers along their buyer's journey , until they are ready to proceed with the purchase. Once you have acquired the customer's contact information, evaluate what stage of the purchasing process they are at and determine whether it is appropriate to start a sales negotiation or "nurture" the relationship through personalized messages.
A correct inbound marketing strategy will certainly help you in this. Let's take a concrete example. Let's say you have started an inbound marketing strategy that allows seo expater bangladesh ltd users who visit your website to download material in exchange for their contact information, differentiating it by importance and value. If, for example, among the material to be downloaded we find an infographic on sector trends, an ebook that delves into the solutions to a specific problem and a product catalogue, then the approach you will have to use to reach your contacts will not be always the same.
The contact who downloaded the infographic is in the process of searching for information, he is not yet ready to make a purchase and a direct approach from your sales team could make him run away. In this case the best option is to insert the contact into a lead nurturing flow to cultivate the relationship and inform him until he is ready to make a purchase. On the contrary, a contact who downloads the product catalog and who has perhaps already seen other material on your website is closer to conversion and it might be a good idea to try a sales approach.
A correct inbound marketing strategy will certainly help you in this. Let's take a concrete example. Let's say you have started an inbound marketing strategy that allows seo expater bangladesh ltd users who visit your website to download material in exchange for their contact information, differentiating it by importance and value. If, for example, among the material to be downloaded we find an infographic on sector trends, an ebook that delves into the solutions to a specific problem and a product catalogue, then the approach you will have to use to reach your contacts will not be always the same.
The contact who downloaded the infographic is in the process of searching for information, he is not yet ready to make a purchase and a direct approach from your sales team could make him run away. In this case the best option is to insert the contact into a lead nurturing flow to cultivate the relationship and inform him until he is ready to make a purchase. On the contrary, a contact who downloads the product catalog and who has perhaps already seen other material on your website is closer to conversion and it might be a good idea to try a sales approach.